In the early stages of developing a quality system, it is crucial for executive management to set clear goals and direction. These goals should align with the organization's overall strategic objectives and vision. By actively participating in goal-setting, executive management ensures that quality-related objectives are integrated into the company's overall business strategy. This proactive approach helps establish a strong foundation for quality management and ensures that quality principles are embedded throughout the organization. The involvement of executive management also signals the importance of quality to all employees and stakeholders, fostering a culture of continuous improvement and commitment to quality excellence1.
References: 1 The ASQ Certified Manager of Quality/Organizational Excellence Handbook, Fifth Edition.
Sandra L. Furterer and Douglas C. Wood. Published 2021. Link

Expectancy theory, developed by Victor Vroom, is a motivational theory that suggests an individual's motivation is influenced by their expected outcomes. In the context of quality management, a manager would use this theory to motivate their team by setting achievable goals, providing necessary resources, and ensuring that rewards are aligned with performance. This theory supports the idea that if team members expect their effort to lead to good performance and believe that good performance will result in a valued reward, they are more likely to be motivated to perform well.
References: The explanation aligns with general motivational theories applicable to quality management and is consistent with the principles that would be covered in the ASQ Certified Manager Of Quality/Organizational Excellence study guide and handbook1.