Which criteria are essential for defining a test's success metrics? (Select two.)

When creating Target Activities in Adobe Target, what is the purpose of creating an audience?

What are typical reasons for inaccurate metric calculations in reports? (Select two.)

Which report provides insights into the performance of individual experiences in a Multivariate Test (MVT)?

A client wants to launch a landing page test targeting users in North America with an interest in outdoor activities.
Which audience requirements would ensure proper targeting?