AD0-E452 Exam Question 16

A marketer at a mobile phone company notices that subscriber promotions are driving increased site traffic without increasing sales. The promotion is intended to drive existing customers to upgrade their devices and sign onto a new contract term. The marketer believes that most customers need to see the offer more than once to spur an upgrade. The marketer wants to craft an online campaign to accomplish this goal.
The company has invested in Adobe Analytics and Audience Manager, and onboards its CRM and Media data into AAM.
Which three traits are required to create a re-targeting audience that meets the requirements? (Choose three.)
  • AD0-E452 Exam Question 17

    A client is using Adobe Target to serve personalized Adobe Experience Manager (AEM) content to specific AAM segments. After launching the Target campaign, the client sees unusual behavior with the test. The client provides the following information:
    * Website visitors are qualifying for segments based on first-party CRM data
    * They are not qualifying based on real-time site behavior
    * The Target test is properly configured to use the correct audiences
    Which client-side tool should an architect recommend using to debug Target activity qualification based on AAM segments?
  • AD0-E452 Exam Question 18

    Which statement represents the steps for generating a Customer Data Feed (CDF)?
  • AD0-E452 Exam Question 19

    A media agency runs campaigns across display and social media platforms. Campaign impression data is captured by pixeling the creative. Which approach should the agency use to populate traits in Audience Manager?
  • AD0-E452 Exam Question 20

    A retailer wants to target customers on its web properties based on their past buying behavior. Only about 8% of site visitors log in. Which complementary technology should the architect recommend?