A Porter states that competitive advantage can be gained by following one of three generic strategies.
Place the appropriate generic strategy against each of the statements below.

Lynch developed the performance pyramid to define the links between objectives and performance measures. Which THREE of the following statements apply to the performance pyramid?

Company GGG wants to gain competitive advantage and has decided to use data mining.
Which of the following would NOT result from data mining?

BBB is a manufacturer that has been criticised in the financial press because it does not have a policy for sustainability. Which THREE of the following elements would be crucial to BBB successfully embedding sustainability into its activities?

A large sporting event is due to take place in Country P next year and a project team has been set up to market the event. The project team recognises that a focus upon effective relationships with a range of key customer markets is critical to the success of the event. These key relationships need to be developed with the spectators, the broadcasting companies televising the event, the agents who are selling the tickets for the event and the key human resource providers such as the security companies involved in ensuring the overall security of the event.
Which of the following would be the correct classification of the broadcasting companies televising the sporting event, using Payne's 'six markets model' classifications?