A well known CEO of a large company regularly makes keynote speeches at industry conferences. How can these presentation be made more social?

In order to be considered as part of a brand's primary audience, a persona must be:

Connie is the social media risk manager for a large retail shopping service. She has a comprehensive strategy to manage social media risks. She has implemented a program to train all departments within the company to be risk-aware. What tasks should she perform to ensure all departments are performing as expected?

An airline customer service department needs to notify passengers when a flight is delayed. Which of the following is an example of a SMART goal mission statement for the customer service department?

Which of the following is a social media optimization technique that can aid in search engine optimization?