The "better than cloud" approach is one of Aruba's guiding principles that lets customers know that Aruba offers a flexible network architecture that can be deployed on-premises or in the cloud2. The "customer first, customer last" approach is not specific to Aruba but rather a general principle of HPE3.

Instant On solutions can seamlessly grow into Aruba ESP solutions, while Ubiquiti only offers SMB solutions1. Aruba Instant On is a small-business wired and wireless network solution that provides reliable, robust, and secure Wi-Fi connection ready for today's IoT, work-from-home, remote-learning, online-everything world2. Ubiquiti is a competitor that offers wireless networking products and solutions for small and medium businesses3.

Web Content Classification (WCC) is the security feature in Aruba Mobility Controllers (MCs) that addresses the specific concern of employees introducing malware into the network by visiting disreputable websites. WCC is a cloud-based service that provides real-time web filtering and reputation analysis for web traffic on Aruba MCs.

In a traditional branch architecture, all branch traffic has to be routed through the datacenter to get the Internet or the cloud, which adds latency and complexity.

A branch office that needs a simple deployment is a scenario for which Aruba Instant APs are the recommended wireless solution12. Aruba Instant APs are controllerless APs that can form a self-organizing and self-healing mesh network with one AP acting as a virtual controller (VC) that automatically configures and manages other APs12. This simplifies the deployment and operation of branch networks without requiring additional hardware or software licenses12. A home office that needs a simple way to connect to a corporate office is not a scenario for which Aruba Instant APs are the recommended wireless solution; rather it is a scenario for which Aruba Remote APs (RAPs) are the recommended wireless solution. RAPs are controller-based APs that can establish secure VPN tunnels with an Aruba Mobility Controller (MC) located at the corporate office and provide seamless access to corporate resources for remote workers3. An enterprise that needs automation and centralized management is not a scenario for which Aruba Instant APs are the recommended wireless solution; rather it is a scenario for which ArubaOS 10 (AOS 10) APs are the recommended wireless solution. AOS 10 APs are distributed network operating system (DNOS) devices that can be managed by Aruba Central, a cloud-based platform that provides automation, AI-powered optimization, and unified wired and wireless management24. An enterprise that needs bluetooth for location-based services is not a scenario for which Aruba Instant APs are the recommended wireless solution; rather it is a scenario for which Aruba Beacons or Tags are the recommended wireless solution. Beacons and Tags use Bluetooth Low-Energy (BLE) technology to provide indoor location data for mobile apps that can enhance user engagement, wayfinding, asset tracking, and analytics56.