Ensuring the business can operate is the primary consideration when responding to a ransomware attack because it helps to minimize the disruption and impact of the attack on the organization's mission-critical functions and services. Ransomware is a type of malware that encrypts the files or systems of the victims and demands payment for their decryption. Ransomware attacks can cause significant operational, financial, and reputational damage to organizations, especially if they affect their core business processes or customer data. Therefore, ensuring the business can operate is the primary consideration when responding to a ransomware attack.
Reference:
https://www.cisa.gov/stopransomware/ransomware-guide
https://csrc.nist.gov/Projects/ransomware-protection-and-response
https://learn.microsoft.com/en-us/azure/security/fundamentals/ransomware-detect-respond