The cloud service broker is responsible for obtaining new customers, analyzing the marketplace, and securing contracts and agreements.

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Dynamic optimization is the process through which the cloud environment is constantly maintained to ensure resources are available when and where needed, and that physical nodes do not become overloaded or near capacity, while others are underutilized.

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The cloud service operations manager is responsible for preparing systems for the cloud, administering and monitoring services, providing audit data as requested or required, and managing inventory and assets.

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With cloud providers hosting a number of different customers, it would be impractical for them to pursue additional certifications based on the needs of a specific customer. Cloud environments are built to a common denominator to serve the greatest number of customers. Especially within a public cloud model, it is not possible or practical for a cloud provider to alter its services for specific customer demands.
Resource pooling and virtualization within a cloud environment would be the same for all customers, and would not impact certifications that a cloud provider might be willing to pursue. Regulations would form the basis for certification problems and would be a reason for a cloud provider to pursue specific certifications to meet customer requirements.