Addressing Test Failures: When persona tests fail after adding new engagement policy conditions, the appropriate step is to analyze the test case failures, update the tests as necessary, and re-execute them until all tests pass. This ensures that the changes made are correctly reflected in the tests and the system functions as expected.
Implementation: Review the failing tests to understand why they failed, adjust the conditions or the expected results, and run the tests again to validate the changes.

To manage the communication between Pega Customer Decision Hub and external channels for promoting new offers to each customer on their website, you need to configure a Real-time Container. Real-time Containers are used to deliver personalized content and actions to customers in real-time, based on their interactions with the website and other channels. They ensure that the most relevant offers are presented to each customer in a timely and contextually appropriate manner.

* Real-Time Channels for Next-Best-Actions: Pega Customer Decision Hub supports presenting Next-Best-Actions through various real-time channels.
* Retail Store: Actions can be presented to customers directly in the store through POS systems or store associates.
* Call Center: Customer Service Representatives can receive real-time Next-Best-Action recommendations to present to customers during interactions.
* SMS: Automated messages can be sent to customers with personalized Next-Best-Action offers via SMS.

To present a free 2GB data offer when customers contact the call center for mobile number portability, you should configure context weighting in Pega Customer Decision Hub. Context weighting allows you to prioritize actions based on the specific context of the interaction, such as the reason for the call. By setting a higher weight for the free data offer in the context of mobile number portability, you can ensure this offer is prioritized when relevant.

Arbitration Factors: To prioritize customer needs in the decision strategy, adjusting the context weighting factor is essential. This factor takes into account the situational context of each action, thereby prioritizing actions that align with customer needs.
Implementation: By boosting context weighting, you ensure that the decision strategy considers the specific context of customer interactions, leading to more relevant and satisfactory offer presentations.