Use your ____________________________ data as a basis for coming up with ideas.
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A useful interview technique that gives a way to delve into a problem one layer at a time. (Starts with the challenges they are facing and ends up at what emotions are driving their actions)
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Are insights and observations the same thing?

The Minimally Viable Product 1. the product that is least expensive but gives a good representation of the product being sold - get customer feedback by spending least amount of money possible
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Think about a _______________________________ questionnaire as you develop your design challenge statement: how might we enhance/create/improve/redesign/expand/grow/....?
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