This phase focuses on early, fast, cheap testing to strengthen ideas and ensure that the design team is on the right path toward meeting the demands of the people for whom they are designing.
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_____________________ enhances networking, plays role in effective leadership, promotes team building, and helps us understand not only how, but why people think and feel as they do.
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How do we become successful design thinkers? What is the first step?
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What is BUILD THEN SHIP. hope hypothesis was correct 1. very costly if wrong?
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The empathy map contains four main components that help you organize data from people you interview:
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