A master data management (MDM) strategy for customer data can help UC ensure that all systems have access to the same customer information, without loading or duplicating data in all systems. An MDM strategy can also help UC avoid data conflicts and inconsistencies that may arise from having multiple systems as owners of data.

To build a custom big object to support storing more than 100 million records in Salesforce, a data architect should use Metadata API or Big Object in setup. Metadata API is an API that allows developers to create, retrieve, update, or delete metadata components in Salesforce programmatically. Big Object in setup is a user interface that allows admins to create big objects declaratively without writing code. Both tools can be used to define custom big objects and their fields, indexes, and relationships in Salesforce. Option A is incorrect because DX (Developer Experience) is a set of tools that allows developers to create and manage applications on Salesforce Platform, but it does not support creating big objects directly. Option D is incorrect because Object Manager in setup is a user interface that allows admins to create and manage standard and custom objects in Salesforce, but it does not support creating big objects declaratively.