A large retail B2C customer wants to build a 360 view of its customer for its call center agents. The customer interaction is currently maintained in the following system: 1. Salesforce CRM
2. Custom billing solution
3. Customer Master Data management (MDM)
4. Contract Management system
5. Marketing solution
What should a data architect recommend that would help upgrade uniquely identify customer across multiple systems:

A casino is implementing salesforce and is planning to build a customer 360 view for a customer who visits its resorts. The casino currently maintained the following systems that records customer activity:
1. Point of sales system: All purchases for a customer.
2. Salesforce: All customer service activity and sales activity for a customer.
3. Mobile app: All bookings, preferences and browser activity for a customer.
4. Marketing: All email, SMS and social campaigns for a customer.
Customer service agents using salesforce would like to view the activities from all system to provide supports to customers. The information has to be current and real time.
What strategy should the data architect implement to satisfy this requirement?

A customer wants to maintain geographic location information including latitude and longitude in a custom object. What would a data architect recommend to satisfy this requirement?

Universal Container has implemented Sales Cloud to manage patient and related health records. During a recent security audit of the system it was discovered that same standard and custom fields need to encrypted.
Which solution should a data architect recommend to encrypt existing fields?

In their legacy system. Universal Containers has a monthly accounts receivable report that compiles data from Accounts, Contacts, Opportunities, Orders. and Order Line Items. What difficulty will an architect run into when implementing this in Salesforce?