MKT-101 Exam Question 1

A retail company needs to create journeys that will target subscribers based on website behavior. They have identified three separate groups:
* Customer who searched for an item on their website
* Customers who abandoned a cart on their website
* Customers who made a purchase on their website
Which three questions should the consultant ask in order to design the data structure to this solution?
Choose 3 answers:
  • MKT-101 Exam Question 2

    A customer with limited technical resources has assistance in setting up a small email deployment that the customer will maintain long term. The email will display men's shoes to males in the audience and women's shoes to females in the audience. The sendable data extension contains a field with a value of Male or Female.
    Which method should a consultant recommend to ensure content is displayed properly within the email?
  • MKT-101 Exam Question 3

    Northern Trail Outfitters is sending email messages using Marketing Cloud Connect through the Sales Cloud user interface. All of their sends initiated from Sales Cloud have a status of failed.
    What should the consultant do to diagnose the issue?
  • MKT-101 Exam Question 4

    A restaurant supply company captures email subscribers and leads through trade shows. This has always been a manual process with booth visitors leaving contact information in a fishbowl. The restaurant supply company is updating their process to an online sweepstakes entry that allows entrants to confirm opt-in for a monthly newsletter.
    Which two components are appropriate for this solution? Choose 2 answers
  • MKT-101 Exam Question 5

    What are two ways Contact builder can alter the data in Data Extensions