MKT-101 Exam Question 11

NTO has planned cross-channel marketing efforts based on how a subscriber responds to an email and when they last
purchased. NTO is evaluating both Automation Studio and Journey Builder for its campaigns and are leaning towards Journey Builder due to the available activities. Which three Canvas Activities are available in Journey Builder? Choose 3
answers
  • MKT-101 Exam Question 12

    Northern Trail Outfitters (NTO) has created a new onboarding series for customers who have purchased its fitness tracker. Customers were automatically opted in and received three emails from NTO within one day. The onboarding series includes personalized recommendations but lacks an easy way to opt out or update preferences.
    In this scenario, what best practice was achieved?
  • MKT-101 Exam Question 13

    When building an email audience, a marketer first runs a query to update a data extension referenced in the audience query.
    Which configuration should be used to ensure the exclusion is updated before the audience query runs?
  • MKT-101 Exam Question 14

    Northern Trail Outfitters (NTO) wants to simplify a journey that has a decision split prior to every email send to remove certain subscribers from the journey.
    What should NTO do to simplify the journey?
  • MKT-101 Exam Question 15

    Northern Trail Outfitters third-party point-of-sale software order information in batches of large files. the timing varies throughout the day.
    Which feature should be used to accommodate this setup?