To facilitate the replication of journey structures across different business units, use:
Journey Templates: This feature allows administrators to create templates from existing journeys, which can then be used to set up similar journeys in other business units. It provides a standardized approach to journey creation, reducing setup time and ensuring consistency in campaign execution.
Utilization: Create a template from an existing journey within the Journey Builder, then import and customize this template in another business unit as needed.
Reference: Salesforce Marketing Cloud Journey Templates

Synchronized Data Sources can use two types of filters: attribute filters and relationship filters. Attribute filters are based on the fields of the object being synced, such as email address or opt-out status. Relationship filters are based on the fields of a related object, such as account or campaign. Filtering by email open activity or subscriber status is not possible with Synchronized Data Sources.

When a subscriber with a Bounced status clicks a link in a Marketing Cloud email:
* Subscriber Status:Salesforce automatically updates their status to Active. This action confirms the email address is valid and re-engages the subscriber.
* Bounce Count:The bounce count is reset to zero. According to Salesforce's Bounce Mail Management documentation:
"If a subscriber clicks a link in an email, their status is updated to Active, and their bounce count is reset to zero." This reset occurs because the click overrides previous bounce history, signaling renewed engagement and deliverability.

To ensure sensitive information is not imported and stored in Marketing Cloud, implement:
Tokenized Sending: This approach uses tokens to represent sensitive data, ensuring that the actual data does not reside within Marketing Cloud. Instead, the tokens are matched with the original data only during the send process, enhancing security by minimizing data exposure.
Setup: Configure Tokenized Sending by defining data relationships in Marketing Cloud Connect or through external token providers to integrate seamlessly with the sending process.
Reference: Salesforce Marketing Cloud Tokenized Sending Documentation

When considering a Dedicated IP for global marketing efforts, Northern Trail Outfitters should consider:
Stack alignment: Ensure all accounts are on the same stack to facilitate shared use of the Dedicated IP across different geographical locations.
Send volume: A dedicated IP is beneficial if the send volume is significant enough to maintain and build a positive sender reputation. Regular, consistent high-volume sending is crucial for IP warming and reputation.
Reference: Salesforce Marketing Cloud Sender Authentication Package Documentation