Northern Trail Outfitters wants to set up a welcome journey that leverages customer data across three data extensions: Customers, Orders, and Products.
How should the consultant facilitate this within Contact Builder?

What functionality is contained in Journey Builder that does NOT exist in Automation Studio?

A customer wants to perform an email send to a subset of Synchronized Data Extension referencing Sales Cloud custom object data and return tracking to Sales Cloud.
Which two approaches should the consultant recommend?
Choose 2 answers

A customer wants to display a subscriber's first name and the date of send in its monthly newsletter.
Subscriber first name data is stored in a data extension that will not be used in the send definition.
Which option should be in this scenario?

Northern Trail Outfitters (NTO):
* Employs Email Specialists responsible for creating content, testing, sending emails, defining the activities for Automation Studio, and creating automations.
* Prefers not to use custom roles unless it is absolutely necessary.
* Email Specialist resides in multiple business units.
Using best practices, how should a consultant create and assign roles for NTO?