Marketing-Cloud-Consultant Exam Question 11

A university plans to use Journey Builder to improve their 1:1 marketing to potential students, current students, and alumni. The university currently has student data inSales Cloud. Other data, such as course catalog, student demographics, and alumni information, is stored in external systems.
Which two actions should be consultant recommend? Choose 2 answers
  • Marketing-Cloud-Consultant Exam Question 12

    A customer team wants to retarget subscribers who click on links of key items promoted across email campaigns. The customer has indicated the following:
    * Emails will be built using a custom dynamic template for these messages.
    * Links will vary over time and across campaigns.
    * Click activity will be cross-referenced with subscribers' regional markets on a master subscriber data extension.
    * Retargeting messages will dynamically populate content based on regional market.
    In order for this solution to be viable, which skill set does the customer team need to possess?
  • Marketing-Cloud-Consultant Exam Question 13

    Northern Trail Outfitters' account is configured with Multi-Org to leverage two Salesforce CRM accounts. In the Cloud Kicks business unit they want to disconnect the sandbox instance and connect the production instance.
    What additional configuration changes should they make?
  • Marketing-Cloud-Consultant Exam Question 14

    Northern Trail Outfitters (NTO) wants to send an email to all Contacts who have signed up for its newsletter, but have not joined its loyalty program. NTO has created a report in Sales Cloud which it will select using a Send Flow in Content Builder.
    Which field name should be included in the report in addition to email address?
  • Marketing-Cloud-Consultant Exam Question 15

    Northern Trail Outfitters has acquired a new company and is importing customer data to Marketing Cloud.
    They want to ensure commercial emails are not sent to email addresses who have previously opted-out.
    Which feature should they use?