Marketing-Cloud-Consultant Exam Question 1

Northern Trail Outfitters (NTO) wants to use Marketing Cloud to gather customer feedback. If a customer indicates they are unhappy with the service they have received, NTO wants a new case to be created in Service Cloud. NTO is unsure of what is possible within Marketing Cloud but would like to use as much native functionality as possible.
What approach would a consultant recommend?
  • Marketing-Cloud-Consultant Exam Question 2

    Northern Trail Outfitters (NTO) is launching a new campaign that will collect subscriber information to better target and segment its marketing communications.
    NTO wants to target users of its app and social platforms who have not engaged with previous emails in the campaign. If the subscriber opens or clicks after three messages, they will be removed from the campaign.
    Which solution should the consultant implement?
  • Marketing-Cloud-Consultant Exam Question 3

    Northern Trail Outfitters wants to capture dietary preferences for Contacts who have registered for an upcoming launch event. They have created a data extension of Contacts who have registered for the event and will send them an SMS message from MobileConnect asking them to reply with their dietary preference.
    When Contact reply to SMS message, the response message will be inserted into a data extension using AMPscript.
    Which two MobileConnect templates should be used to send the SMS message and capture the responses?
    (Choose 2 answers)
  • Marketing-Cloud-Consultant Exam Question 4

    When Northern Trail Outfitters acquires a new customer, it would like to send a series of welcome messages on behalf of the brand with an optimized send time. New customers will be sent to Marketing Cloud via an hourly batch file drop.
    Which solution should the consultant recommend?
  • Marketing-Cloud-Consultant Exam Question 5

    Northern Trail Outfitters (NTO) wants to send out a communication to subscribers who have not made a purchase in the last six months. Customers are often opted into more than one messaging channel. NTO would like to be able to communicate the same message across all channels.
    Which flow would meet their needs?