What statement accurately dictate the configuration of the orders data extension

Northern Trail Outfitters (NTO) is having its annual footwear sale. NTO wants to top its revenue from last year's sale. The campaign last year was a series of emails targeting NTO customers who expressed a specific interest in footwear.
Which additional tactic should improve on NTO's targeted segmentation?

A customer leverages transactional messages to send order confirmations.
What type of message is most suitable in this situation?

Which segmentation activity can be used to refresh data on a recurring schedule via an Automation? (Choose 2)

A company has set out to increase their subscriber base. They hired a team of marketing consultants to develop an acquisition plan backed by data.
What are two effective methods to acquire new subscribers? (Choose two.)