Marketing-Cloud-Email-Specialist Exam Question 141

NTO wants to reuse a skiing promotional advertisement used in one of last winter's email campaigns. Which three methods in Content Builder can be used to locate the promotional advertisement? Choose 3 answers
  • Marketing-Cloud-Email-Specialist Exam Question 142

    Which Classic content tool mirrors the logic used by spam-filtering software to identify words, phrases, and patterns that are likely to trigger filters and then recommends a resolution to each identified problem in an email? Choose one answer.
  • Marketing-Cloud-Email-Specialist Exam Question 143

    Northern Trail Outfitters (NTO) has a small catalog of items featured in company emails. The NTO marketing team manages what images, copy, suggested items, and call-to-action are used with each item in this catalog within a database. This data is saved into a data extension in Marketing Cloud and then called into the emails dynamically.
    Each time a change is made to the content, a new, updated file is dropped on NTO's SFTP. A proof email is then sent to business stakeholders for final approval.
    Using Automation Studio, how can NTO ensure that the catalog stays up-to-date?
  • Marketing-Cloud-Email-Specialist Exam Question 144

    The marketing team at Northern Trail Outfitters (NTO) is working to make newsletter emails more relevant to subscribers. The first step is to segment subscribers, so NTO is not sending a "batch and blast" newsletter.
    The second step is to personalize content based on the data that has been collected from subscribers.
    What are two ways NTO can continue to improve the relevance of its newsletter? (Choose two.)
  • Marketing-Cloud-Email-Specialist Exam Question 145

    NTO plans to launch an email campaign. They have two data extensions. The Mountain Manor Campaign Data Extension will
    contain the sending audience for this campaign and includes fields for Email Address, Full Name, Loyalty Member ID, and
    Loyalty Member Status. NTO will be using AMPScript to reference data in a second, nonsendable data extension named Loyalty
    Members. Which field on the he Mountain Manor Campaign Data Extension should be created as the Primary Key to create a
    unique relationship with the Loyalty Member Profile Data Extension?
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