Marketing-Cloud-Email-Specialist Exam Question 21

Northern Trail Outfitters (NTO) has noticed a decrease in open rate across all email campaigns. NTO is concerned its sender reputation may have been negatively impacted by a recent import of subscribers.
Which metric should be analyzed as a possible indicator of bad sender reputation?
  • Marketing-Cloud-Email-Specialist Exam Question 22

    When deploying a send to its customers, a marketing team would like to send to its own team members also.
    However, the team does not want the team members' open and click behavior to affect the tracking metrics of the send. Which two steps must be completed when creating the data extension to address this need? Choose 2 answers
  • Marketing-Cloud-Email-Specialist Exam Question 23

    NTO has planned cross-channel marketing efforts based on how a subscriber responds to an email and when they last purchased. NTO is evaluating both Automation Studio and Journey Builder for its campaigns and are leaning towards Journey Builder due to the available activities. Which three Canvas Activities are available in Journey Builder? Choose 3 answers
  • Marketing-Cloud-Email-Specialist Exam Question 24

    Northern Trail Outfitters wants to report on subscribers who did not receive emails that were included in the sending audience.
    Which tool should provide a list of subscribers who didn't receive the expected emails?
  • Marketing-Cloud-Email-Specialist Exam Question 25

    A marketer is testing an email that includes an Interactive Email Form and discovers the form is missing when the email is opened in Gmail.
    What guidance should be given to the email developer to ensure the interactive form displays correctly?