Record Producer Overview:
Record Producers in ServiceNow are a way to create records through a simplified user interface. Instead of displaying a typical form, a Record Producer uses a user-friendly UI tailored for quick and intuitive data entry.
Correct Link Type:
The URL (from Arguments) option is used to direct the user to a specific URL, such as the Record Producer interface. You can configure the URL in the module to point to the Record Producer by providing its unique sys_id or name.
Example URL:
/catalog.do?sys_id=<record_producer_sys_id>
Incorrect Options Explained:
Content Page (Option A): This opens a CMS page and is not used for Record Producers.
Script (from Arguments) (Option B): This runs a custom script but does not link directly to a Record Producer.
HTML (from Arguments) (Option D): This is used for rendering custom HTML, not for linking to a Record Producer.
Reference:
ServiceNow Developer Documentation on Modules and URL Arguments​.

https://developer.servicenow.com/dev.do#!/reference/api/paris/server_legacy/c_GlideSystemAPI#r_GS-nowNoTZ

https://docs.servicenow.com/bundle/tokyo-platform-administration/page/administer/form-administration/concept/c_FormDesign.html