Explanation
Tableau displays data source connections and data fields for the workbook in the Data pane on the left side of the workspace.
The Data pane includes:
Dimension fields - Fields that contain qualitative values (such as names, dates, or geographical data). You can use dimensions to categorize, segment, and reveal the details in your data. Dimensions affect the level of detail in the view. Examples of dimensions include dates, customer names, and customer segments.
Measure fields - Fields that contain numeric, quantitative values can be measured. You can apply calculations to them and aggregate them. When you drag a measure into the view, Tableau applies an aggregation to that measure (by default). Examples of measures: sales, profit, number of employees, temperature, frequency.
For more information on what dimensions and measures are, see Dimensions and Measures, Blue and Green.
Calculated fields - If your underlying data doesn't include all of the fields you need to answer your questions, you can create new fields in Tableau using calculations and then save them as part of your data source. These fields are called calculated fields.
For more information on calculated fields, see Create Custom Fields with Calculations.
Sets - Subsets of data that you define. Sets are custom fields based on existing dimensions and criteria that you specify. For more information, see Create Sets.
Named sets from an MS Analysis Services server or from a Teradata OLAP connector also appear in Tableau in this area of the Data pane. You can interact with these named sets in the same way you interact with other custom sets in Tableau.
Parameters - Values that can be used as placeholders in formulas, or replace constant values in calculated fields and filters. For more information, see Create Parameters.

Names and Categories would be mostly used as dimensions (categorical data).
Profit and measures contain quantitative data and would be more suitable for Measures!

Tableau SERVER enables us to create workbooks and views, dashboards, and data sources in Tableau Desktop, and then publish this content to our own server.
Moreover, as a Tableau Server administrator you will control who has access to server content to help protect sensitive data. Administrators can set user permissions on projects, workbooks, views, and data sources.

When we create a reference line, we get the following 3 options for the scope:
Graphical user interface, chart Description automatically generated

You can adjust the size for all charts except the Tree Map. You use dimensions to define the structure of the treemap, and measures to define the size or color of the individual rectangles. Treemaps are a relatively simple data visualization that can provide insight in a visually attractive format.
In a Tree Map, the measure itself defines the size and colour! The greater the sum of Measure for each category, the darker and larger its box.