Online Access Free PCM Exam Questions

What is the net promoter score of a company that has 6,431 promoters and 2,801 passives in survey conducted of 12,000 customers?

• A.30.53%
• B.51.32%
• C.39.21%
• D.12.41%
• E.44%

_____ is a communication used to prompt repurchases, especially for products that have gained market acceptance and are in the maturity stage of their life cycle.

• A.Persuasive advertising
• B.Institutional advertising
• C.Informative advertising
• D.Product advertising
• E.Reminder advertising

Recency, frequency, monetary (RFM) analysis is based on the concept that

• A.most consumers follow the standard AIDA process when viewing an ad.
• B.demographics are the basis of all good market research data.
• C.the best customers for a product are the existing customers.
• D.the best predictor of future behavior is past and present behavior.

Resolve surveys 20,000 households that own a TV. The results of this survey indicate that an advertisement for a retail store was watched 360,000 times during a period of three days. The same advertisement was watched at least once by 30,000 people. What is the average frequency of the advertisement?

• A.1.5
• B.12
• C.360,000
• D.10,000
• E.30,000

The customers at Marielle's coffee shop want to grab a quick cup of coffee before boarding the commuter train into the city. The sign in the window promises ""Quick, In-and-Out Service,"" and usually Marielle's keeps that promise. But one morning, customers were frustrated when the staff behind the counter was more interested in gossiping about their social lives than in waiting on customers. Marielle's shop is suffering from a _____.

• A.communications gap.
• B.knowledge gap.
• C.delivery gap.
• D.social expectations gap.
• E.standards gap.