A.protect detailed insights about customers as highly valued trade secrets

B.design all business contact points from the perspective of the customer

C.add value to their products or services

D.are easy to do business with

E.are innovative in all aspects of their business

A.cost and benefit structure of program elements

B.desired customer behavior

C.service requirements of offering

D.positioning -- implications of loyalty programs

A.serving the end-user customer

B.serving your own needs

C.aligning with the strategies of a channel master

D.serving the needs of the nucleus firm

A.Loyalty

B.Scoring

C.Segmentation

D.Prospecting

A.Product Development and Commercialization

B.Returns Management

C.Suppliers Relationship Management (SRM)

D.Customer Relationship Management (CRM)

E.Human Resource Management (HRM)