Online Access Free 9A0-412 Exam Questions

An analyst needs to provide reporting on the amount of revenue attributable to an internal campaign. When a site visitor clicks through an internal the promotion ID is captured on the next page in prop1 and eVar1. The prop is configured as a standard traffic variable. The eVar is set to last touch expiration.
The analyst needs to report on the revenue associated with the internal campaign "homepage_promo_valentines_sale". Revenue must be attributed campaign.
How should the analyst report on this revenue?

• A.Use prop1 with the revenue metric for the campaign
• B.Use eVar with the revenue participation metric for the campaign
• C.Use eVar with the revenue metric for the campaign
• D.Use prop1 with the revenue participation metric for the campaign

The segment in the exhibit was used to report on mobile visits that included the Jewelry and Accessories category. When applying the segment to view reports., there are instances when mobile are NOT included within the results.

What changes to the segment are required?

• A.Change Mobile Devices from "exists" to "contains"
• B.Change Mobile Devices from "exists" to "matches"
• C.Change container logic from "or" to "then"
• D.Change container logic from "or" to "and"

An analyst needs to report on revenue, units, and orders by IP address.
Which reporting tool should the analyst use to provide this data?

• A.Reports
• B.Data Warehouse
• C.Report Builder
• D.Workspace

Site visitors must perform the following steps to complete a full conversion:
1. Start a registration form
2. Complete the registration form
3. Purchase a software package
4. Download the software package
The following variable are available in the company implementation:
Event1: form start
Event2: form complete
Event3: download
Purchase event
Campaign
Products
eVar1: from name and step
eVar2: download name
Orders
What action should the analyst take to analyze the path to conversion shown?

• A.Build a PathFinder report
• B.Build the marketing channel report with final conversion rate
• C.Build a next page report
• D.Build a custom event funnel

What are two possible ways to provide a segmented view of the data in Adobe Analytics? (Choose two.)

• A.Create a virtual group and apply a segment to their view of the data
• B.Create a virtual report suite based on a segment
• C.Create and apply a segment
• D.Create a new workspace