Online Access Free AD0-E202 Exam Questions

An analyst has to alter a request in report Builder in order to illustrate the number of order by month and by purchase country. Currently it displays only the total values by month.
What are two ways the analyst can address this change? (Choose two.)

• A.Edit the existing request, and select the Dimension ''Month' and'' Country'' in the first step of the request wizard
• B.Edit the existing request and select the Dimension ''Country'' in the first step of the request wizard and ''Month'' in the second step of the request wizard.
• C.Edit the existing request and select the dimension ''Month'' in the first step of the request wizard and Country'' in the second step of the request wizard.
• D.Right-click on the request cell, and added depended Request > breakdown.
• E.Right-click on the request and add Matching request >Breakdown.

A pet food company with an eCommerce store is currently working with two different media agencies to drive online sales through Paid Search advertisements.
They user a parameter in the Tracking Code variable to distinguish between traffic driven by each agency, and they would like to understand which agency is more effective at driving sales.
Which metric should they use to compare and evaluate the agencies Return on Investment (ROI) performance?

• A.Cost per acquisition
• B.Orders
• C.Conversation Rate
• D.Revenue

An Analyst need to create a report using a mix of pages viewed by visitors and customer events to understand where visitors abandon the process.
Which type of report should the analyst create?

• A.A fallout analyst within Workspace
• B.A Pathfinder report within workspace
• C.A custom event funnel within Reports
• D.A patting report within Report

Which calculated metric represents the average number of times a user has on the site?

• A.Page views/Visits
• B.Page Vires/Unique Visitor
• C.Unique Visitor/Visits
• D.Visit/unique Visitor

Analyzing the data in the image below, a data analyst verifies that the report of ''entries'' per page, shows that the HomePage A'' page is responsible for only 3.4% of the total entries to the site:

Analyzing the data in the image below. A data analyst verifies that the report of ''entries'' per page, shows that the HomePage A'' page responsible for only 4.4% of the total entries to the site:

Based on both images and knowledge on the standard metrics of Adobe Analytics, which statement is correct?

• A.Occurrences refers to all hits associated with a particular entry page, also counting events Triggered throughout the session.
• B.The entries metric refers to entries on a given page, and is counted every time the page loads on a visit.
• C.The entry page Dimension refers exclusively to the first page that a visitor lands on the site throughout its history, so there are distortions regarding the period of analysis.
• D.The page Dimension should be used exclusively with the metric of page Views avoiding false analysis.