Online Access Free AD0-E208 Exam Questions

The conversion percentage from one step to another in a Fallout Visualization is 104%. What could be the reason the percentage is over 100%?

• A.Success events cannot be added to a funnel.
• B.Another report suite's data is polluting the funnel.
• C.The success event can be fired outside of the specified funnel order.

An analyst wants to exclude visits where a page with the name "Shopping Checkout" was viewed.
How would these visits be excluded from a report?

• A.A visit-based segment with one include condition: Page does not equal "Shopping Checkout"
• B.A hit-based segment with one exclude condition: Page equals "Shopping Checkout"
• C.A visit-based segment with one exclude condition: Page equals "Shopping Checkout"

What is a valid use of a segment as a touchpoint in a Fallout Visualization?

• A.Using a visitor-based segment as a touchpoint inside a visit-context Fallout Visualization
• B.Using a visit-based segment as a touchpoint inside a visitor-context Fallout Visualization
• C.Using a visit-based segment as a touchpoint inside a visit-context Fallout Visualization

Various reports show None, Unspecified, Other, or Unknown, depending on the specific report viewed.
Generally, this breakdown means that the variable was not defined or otherwise unavailable.
Which statement explains the possible behavior of the data?

• A.When viewing classification data, any value that does not have data associated with that particular classification returns "OTHER". To resolve this issue, create a classification export file and classify the appropriate columns.
• B.This happens when a user comes to a site for the first time and makes a purchase without firing eVar1. If orders are viewed in the eVar1 report, there is no value to attribute this order to, so it will appear as "NONE".
• C.Similarly to non-mobile hits in mobile reports, mobile hits in all Visitor Profile I Technology reports are listed as 'UNSPECIFIED'.

A media agency is running a Display campaign, but none of the data is credited to the Display marketing channel in Adobe Analytics.
Here are some example tracking codes provided by the media agency:
?cid=disp_lifestyle_summer2019.088653 ?cid=disp_summer2019_branding_647821
?cid=disp_671244_hero_summer2019
The Marketing Channel Processing Rule for the Display channel is configured as follows:

What is causing the loss of data in Adobe Analytics?

• A.The Marketing Channel processing rule is not set up to collect data for the summer2019 campaign.
• B.The variables in the tracking code are not following a consistent taxonomy.
• C.The Marketing Channel processing rule is using a different query string parameter.