Online Access Free AD0-E452 Exam Questions

A client notifies an architect that Declared ID sync is not working when a site visitor authenticates. The architect first checks the AAM Data Source to make sure it is set up properly.
* ID: 543213
* Integration Code: cust_id
* ID Type: Cross Device
* ID Definition: Person
* Data Source Settings (Inbound): Customer ID
After checking the debugging tool, the architect sees the below data points returned upon authenticating on site.
d_cid_ic: 2991c7a7-6fc74f-431jc12
d_jsonv: 1
d_ld_ts=1142144713051
d_mid: 16184299510823404650127548759430712925
Why is the Declared ID sync failing to working properly?

• A.The Data Source ID Type should be Cookie and not Cross-Device.
• B.The Experience Cloud ID is not enabled.
• C.The d_cid_ic parameter is missing the integration code.
• D.The d_jsonv parameter should return a "0" value.

A client implements Search and Display media partners' remarketing pixels on its website to re-target site visitors with product offerings.
* None of these media partners currently have integration with the Audience Manager.
* The client has implemented Audience Manager as its DMP solution to create richer target audience segments using the data points enabled from other data sources including the client's CRM system, media, site behavior, third-party data services, and email programs.
* The client wants to leverage these richer data sets to enhance the efficiency of the remarketing programs.
Which approach should an architect recommend to activate the audiences from Audience Manager into the platforms of these media partners for targeting?

• A.Leverage Customer Data Feed to share audiences with the media partners
• B.Implement the media partners' remarketing pixel on more webpages
• C.Share audiences via URL type destination
• D.Share audiences via server-to-server destination

A travel company wants to serve a unique website experience on the first page when a Platinum Member returns to the site.
* The travel company does not have Adobe Analytics.
* The travel company is not using Adobe Target.
* The travel company is using a proprietary Site Personalization Platform.
* AAM has a Cookie Based integration with the Site Personalization Platform.
* The DIL code is located in the body.
* The Site Personalization code is located in the header.
What should the architect recommend to enable this use case?

• A.Place an AAM API call above the Site Personalization code and DIL code
• B.Place the Site Personalization code and the DIL code in the footer
• C.Place an AAM API call in between the Site Personalization code and the DIL code
• D.Place the Site Personalization code in the body and below the DIL code

An electronics company wants to re-target users that have abandoned cart for their newest SmartWacth. The analytics team has determined that the users coming from a specific media partner convert at a very high percentage after viewing or clicking on an impression for this particular product. The electronics company wants to ensure that their media partner is able to serve an impression as soon as a visitor qualifies for the
"Abandoned Cart" segment on their website.
Which option should the architect recommend to accomplish this goal?

• A.Share the audience through a URL Destination
• B.Share the audience directly from Adobe Analytics
• C.Share the audience through a Server-to-Server destination
• D.Share the audience through a second party marketplace agreement

An architect is requested to design the taxonomy (Trait Name, Trait Rule) for media data collected using Audience Manager media tracking pixel implemented in the client's ad server.
Client tracks the following media data points IDs in the Audience Manager:
* Campaign
* Creative
* Placement
* Site
The client needs to be able to validate that:
* The Trait Name represents the correct data point
* The Trait Expression represents the correct data point
Which approach should a solution architect recommend for Trait Name and Trait Expression setup?

• A.Include Data Source ID in the Trait Name, Trait Expression
• B.Include media data point ID in the Trait Name, Trait Expression
• C.Include Segment ID in the Trait Name, Trait Expression
• D.Include Segment ID, Destination ID in the Trait Name