Online Access Free AD0-E602 Exam Questions

A banking and insurance company has "memberid" as the unique user id for customers who land on their website from Google organic search and authenticate.
Which namespace is recommended to fetch profiles for known customers?

• A.Custom namespace for Google Click ID
• B.Custom namespace for memberid
• C.Customer namespace for authenticated id

A retailer implements Adobe Real-Time CDP and is able to combine in-store purchase data with purchase data from their website using a phone number as the primary key. This retailer's primary business goal for this year is to acquire new customers. The primary KPI is return-on-ad-spend (ROAS).
For which use-case could segmentation meet the business goal?

• A.Cross-sell/Upsell
• B.Suppression
• C.Customer Re-engagement

A Data Steward is asked to create a Data Governance framework.
Which two items must the steward consider during set up within AEP? (Choose two.)

• A.Communication
• B.Labels
• C.Policies
• D.Permissions

An Adobe Real-time CDP customer is currently experiencing a low match rate with the Google DV360 connection when sharing cookie-based website retargeting audiences due to users visiting their website from a Safari browser. This customer also has a 70% authentication rate on their website with users logging in with an email address.
What could an Adobe Real-time CDP business practitioner suggest to improve the reach of the customer's website retargeting audiences with Google?

• A.Share the segment using the Google Customer Match connection using hashed email addresses as the target identity
• B.Only send users who have visited the website using another browser (e.g. Chrome)
• C.Share the segment using the Google Customer Match connection using ECID as the target identity

A Real-Time Business Practitioner has to export a customer's email address and corresponding attributes to a SFTP connection. Which destination type is recommended in this scenario?

• A.Streaming segment export
• B.File based destinations
• C.Streaming profile export