Online Access Free AD0-E608 Exam Questions

Which segment configurations should be enabled to track returning customers in Adobe CJA?
(Select two.)
Response:

• A.Purchase Event Trigger
• B.Event Type Matching
• C.Identity Resolution Setup
• D.Data Ingestion from CRM

Which Adobe CJA features allow tracking purchase conversion rates?
(Select two.)
Response:

• A.Calculated Metrics Manager
• B.Conversion Funnel Report
• C.Segment Builder Module
• D.Campaign Automation Tool

Which actions are necessary when interpreting campaign performance in Adobe CJA?
(Select two.)
Response:

• A.Review Campaign Metrics
• B.Check Identity Resolution Logs
• C.Enable Real-Time Data Sync
• D.Monitor Conversion Rates

Which steps should be taken when creating reports for external business partners?
(Select two.)
Response:

• A.Create Custom Data Views
• B.Use Report Export Templates
• C.Assign Temporary Report Access
• D.Apply Data Privacy Rules

A customer visits a website from a paid social campaign on March 13th. On April 18th, the same customer visits the site again after using a search engine to find the website and adds some items to their cart. The customer finally completes their purchase on April 20th after clicking a paid search add to get to the website.
When an analyst looks at channel attribution for this order, they see organic search and paid search both getting credit for the order. They are using an Inverse-J attribution model with a 30-day lookback window.
Why are only paid search and organic search getting credit for the order?
Response:

• A.The attribution model gives more credit to later touches
• B.The attribution model gives more credit to early touches
• C.The attribution model prioritizes paid channels over organic
• D.The lookback window for the orders is too short