Online Access Free AD5-E809 Exam Questions

A company has been using Adobe Anal/tics for thtee years to monitor website Key Performance Indicators (KPI) and is now considering using Adobe Target to report on activities.
In which two cases should an Adobe Target Business Practitioner suggest utilizing Adobe Analytics as the reporting source for Target activities? (Choose two.)

• A.When it is mandatory to have a single source of data
• B.If the existing Adobe Analytics implementation already collects all the required data
• C.If an Adobe Target "clicked an element" success metric is required
• D.If the main requirement is to be able to collect data in real-time

A team wants to run a test on a lead generation form. The test will analyze if reducing the number of form fields from 10 to 6 increases Product A newsletter signups. The KPI is newsletter sign-up form submits. While any lift is considered a win. if the team realizes a 10% or greater lift, they will immediately roll out these changes across all of their newsletter sign-up forms without additional testing.
Their current hypothesis is as follows: If we make it easier for our visitors to complete our Product A newsletter sign-ups by decreasing the number of form fields by 4. we will increase newsletter sign-ups by 10%.
How could this hypothesis be improved?

• A.Be less specific with the change: do not list the decrease in the exact number of form fields.
• B.Be less specific with the goal: do not list Product A because the team is hoping to implement this for all products.
• C.Be less specific with the result: the mam objective of the test is an increase in form completions, not a 10% lift.

Which two options describe the purpose of any secondary success metric? (Choose two.)

• A.Give additional understanding to interpret gains/losses of primary success metric.
• B.These metrics are only used to evaluate which audiences best respond to experiences.
• C.These metrics are only used to measure time on site and primary metrics.
• D.Ensure that primary success metric gain is not at the cost of secondary metrics.

For which audience source is It possible to edit the audience definition within Adobe Target?

• A.Adobe Target user-defined audiences
• B.Adobe Experience Cloud audiences
• C.Adobe Target predefined audiences

A large bank would like to test different Call To Action Buttons on their email. Which composer should they use to execute the test?

• A.Form-Based Composer
• B.Visual Experience Composer
• C.HTML Composer