Online Access Free AD5-E809 Exam Questions

A team wants to run a test on a lead generation form. The test will analyze if reducing the number of form fields from 10 to 6 increases Product A newsletter signups. The KPI is newsletter sign-up form submits. While any lift is considered a win. if the team realizes a 10% or greater lift, they will immediately roll out these changes across all of their newsletter sign-up forms without additional testing.
Their current hypothesis is as follows: If we make it easier for our visitors to complete our Product A newsletter sign-ups by decreasing the number of form fields by 4. we will increase newsletter sign-ups by 10%.
How could this hypothesis be improved?

• A.Be less specific with the change: do not list the decrease in the exact number of form fields.
• B.Be less specific with the result: the mam objective of the test is an increase in form completions, not a 10% lift.
• C.Be less specific with the goal: do not list Product A because the team is hoping to implement this for all products.

An Adobe Target Business Practitioner activated a new Experience Targeting activity, which is designed to show different Experiences to two Audiences based on custom profile parameters. After two days of execution, no traffic has been recorded m the reports.
What approach should be used to debug the implementation?

• A.Meet the different qualification conditions and use the web browser console, through the Network panel, to check that the custom profile parameter value changes accordingly.
• B.Use the Experience Cloud Debugger to verify that the traffic allocation for the activity is correctly set to 50% for each Experience.
• C.Clear cookies and cache of the browser, navigate to the activity page and use a privacy-tool browser extension to check the execution of the Adobe Target pixel.

What is one characteristic of strong success metrics?

• A.They must be relevant to many use cases across the optimization program.
• B.They must represent the very next step in the conversion funnel so that we can confidently trace cause to effect.
• C.They must take into account the specific business objectives of each test.

An activity should be exposed to visitors who have viewed at least three products within a single category. There is a profile script that sets user.3pvs for visitors that qualify.
How should the Adobe Target Business Practitioner make sure that the profile script is properly qualifying visitors who have viewed at least three products?

• A.Create audience with QA query parameter, then attempt to qualify by browsing the site.
• B.Create audience with user.3pvs and a QA query parameter, then attempt to qualify via preview links.
• C.Create audience with user.3pvs and a QA query parameter, then attempt to qualify by browsing the site.

A media company would like to create activities that value pages based on page type. The home page is worth ten cents per view and article pages are worth five cents per view.
Which metric should be used in order to track these different values on these pages?

• A.Revenue Per Visitor (RPV)
• B.Custom Scoring
• C.Average Order Value (AOV)