E3 Exam Question 121

FFF is considering developing a new website that will allow it to advertise and sell its high quality jewellery products online. The Board of FFF has identified that the cost of developing and managing a website would be relatively low. It is predicted that FFF will sell only a small percentage of its products through the website, as most customers like the personal experience of shopping in store.
However, research undertaken by the Marketing Director indicates that the website could be used very successfully by FFF for online marketing and customer communication. Therefore, the Marketing Director has suggested that FFF should develop an IT/ IS strategy to ensure a strategic focus for its website development. However, most of FFF's Board members, who are the main shareholders of the business, believe that developing an IT/IS strategy is unnecessary in order to develop and manage its website.
Which of the following arguments could be made by the Marketing Director to the Board of FFF to persuade it that an IT/ IS strategy would be appropriate in relation to the current website development?
  • E3 Exam Question 122

    NNN is a logistics firm that contracts with online retailers (clients) to deliver parcels containing customers' purchases, to customers' home addresses. NNN holds inventory of the most frequently ordered products at its warehouses.
    According to industry research, most clients require the contractors to deliver the customers their purchases soon after they place their order. They are not concerned with the environmental impact of the logistics process. They require very competitive delivery prices from their contractors.
    Customer research reveals that households dislike being asked to stay at home for an entire day because logistics firms are unwilling to commit themselves to a precise delivery time. This problem has led to a small number of cases of customers arriving at the warehouses of logistics firms demanding to take their purchases away with them. Most households do not consider the environmental policies or performance of the firms they buy from.
    The logistics industry is very competitive and NNN wants to protect its existing contracts and to win more. It needs to focus its resources on the 'things that must go right' in order for it to succeed.
    Which THREE of the following are Critical Success Factors (CSFs) for NNN?
  • E3 Exam Question 123

    Which of the following uses apply to Porter's Value Chain?
    Select ALL that apply.
  • E3 Exam Question 124

    RST is a company specialising in the production of wood-based products. RST has deckled lo introduce a fully integrated Information System across all divisions in order to improve knowledge sharing throughout the business and enhance customer relationship management RST is expecting resistance to the integrated Information System from it's staff who are key to the business and would be difficult to replace Staff have a good understanding of why the new system and knowledge sharing is needed and how the system will work but many staff are not happy about the potential changes to their working conditions.
    Which of the following change leadership styles, as outlined by Kotter and Schlesinger would be most appropriate for RST to adopt?
  • E3 Exam Question 125

    Which THREE principles are explicitly named in the CIMA Ethical Code for Management Accountants Part A?