E3 Exam Question 6

BCD is an independent training provider in Country P.
It provides training to a wide range of corporate customers in business related subjects. All of its tutors must possess a nationally accredited training qualification before they are allowed to teach. Also, all of its courses follow nationally accredited programs and are externally monitored. This is considered to be a critical aspect of its business reputation.
BCD has one major competitor, JKL, within Country P.
JKL offers similar courses to BCD but its tutors do not have to have an accredited training qualification. In addition its courses do not follow the national accredited programs and the content and style of courses varies significantly between JKL centres.
There are a number of universities which offer nationally accredited courses within Country P.
BCD does not consider these as competitors, as they typically attract students wishing to undertake degree courses. The average university pass rate for nationally accredited programs is currently higher than BCD's Which of the following types of benchmarking would be most useful for BCD?
  • E3 Exam Question 7

    Country W hosts a large music competition every 5 years, which is attended by many international musicians.
    The success of the competition is dependent upon effective Customer Relationship Marketing being established with many different market groups around the world. These include music colleges who send their students, broadcasting companies who broadcast the event on radio and television, audience members, online ticket sellers and music journalists who write about the competition in specialist journals.
    Using Payne's 'Six Markets Model', which of the following is the correct classification for the music journalists writing about the competition?
  • E3 Exam Question 8

    Which THREE statements about scenario planning are correct?
  • E3 Exam Question 9

    The Chief Executive Officer (CEO) of Company Y has recently attended a series of presentations on the six key roles that the World Economic Forum (WEF) recommend organisations fulfil in order to succeed in the digital age.
    The CEO is particularly interested in changing the focus of Y from a five year, to a one year planning cycle, with more focus on experimentation and less focus on long-term planning.
    Which of the six roles suggested by the WEF is the CEO particularly interested in?
  • E3 Exam Question 10

    The following definition has been provided by the Chartered Institute of Personnel and Development (CIPD):
    'An activity which targets high performance and improvement at work and usually focuses on specific skills and goals, although it may also have an impact on an individual's personal attributes (such as social interaction or confidence). The process typically lasts for a relatively short period.' Which of the following activities does the above definition describe?