Online Access Free 1D0-623 Exam Questions

James is creating a social media strategy plan in order to help drive company sales. He is selecting various personas that might shop at the online store and ranking them based on their possible level of interest in the product. Which stage of the social media strategy plan cycle is he in?

• A.Define strategies
• B.Listen and analyze
• C.Identify the target audience
• D.Set goals

In order to be considered as part of a brand's primary audience, a persona must be:

• A.considered a brand ambassador, a customer who regularly interacts with your brand and a returning customer.
• B.someone who is interested in the product, needs the product and is able to afford the product.
• C.a returning customer who shares the product with other users and who regularly interacts with your brand.
• D.someone who is interested in the product, wants to share the product with more users and is able to afford the product.

Katie has launched a new natural makeup company and is looking to offer her lipstick line to potential new customers using a social media campaign She has recently seen her competitors successfully use influencers to help promote their products to new customers. What should she look for when trying to identify the right potential influencers for her audience?

• A.The 80/20 rule
• B.Promotion, sharing, and engagement
• C.The 90/9/1 rule.
• D.Reach, relevance, and resonance.

Allan works for an event planning company and is creating a curated content article about the ten best games for breaking the ice at parties. He has found articles on the Internet, describing various games, which he wants to incorporate into his own content Which of the following is a best practice for using curated content ethically?

• A.Choose multiple articles, pull snippets from them and use one of the titles from the articles.
• B.Use the images and full text from the longest article, add personal editorial comments and create a new title.
• C.Create a new title, links to the original sources and add personal editorial comments
• D.Use the full text from two articles, plus snippets from others with links to the original articles' Web sites

Dylan works for a small software start-up firm that is looking to use Facebook and Twitter to increase future revenues by building a larger potential customer base for their upcoming software release. Which of the following is a metric that could be used to evaluate the success of this social media campaign?

• A.The number of likes and comments each post receives. If more than 10 followers like or comment on each post in the campaign, if will be considered a success.
• B.An increase in sales of their current software release. If sales increase by 5%, the campaign will be considered a success.
• C.The total number of followers on each platform If each platform gains at least 10% more followers, the campaign will be considered a success.
• D.The number of link-clicks each post receives If more than 50 followers did campaign, it will be considered a success.