Online Access Free 100-101 Exam Questions

If your goal is to generate sales on your website, which Facebook campaign objective should you select?

• A.Traffic
• B.Brand Awareness
• C.Reach
• D.Conversions

A business recently delivered an ad campaign with the Brand Awareness objective on the Facebook App Which metric within Ads Manager will help the business determine the success of the campaign?

• A.Cost per click
• B.Reach
• C.Estimated Ad Recall Lift Rate
• D.Amount spent

What can a boosted post help an advertiser achieve?

• A.Obtain in-depth reporting that includes cost per purchase
• B.Increase engagement on Page content
• C.Measure the number of purchases on the business website
• D.Review actions on the business website
• E.Have their message appear on the top of people's news feeds

A business selects Engagement as its campaign objective.
Which action would the business want its customers to take?

• A.Visit its website
• B.Remember an ad
• C.Make a purchase
• D.Like a post

A home improvement store has been successfully using a carousel ad on the Facebook App and wants to adapt it to a fullscreen format. The ad still should allow customers to scroll through various products and show a video of a renovated room Which solution should this business select?

• A.Slideshow
• B.Single image
• C.Video
• D.Instant Experience