Online Access Free PDDM Exam Questions

What is happening in the Google AdWords screen shown below?

Choose one of the following:

• A.Campaign Estimation
• B.Keyword Estimation
• C.Traffic Research
• D.Link Analysis

What does retargeting mean? Choose one of the following:
Exhibit:

• A.The user leads the ad
• B.The ad follows the user
• C.The user follows the ad
• D.The ad leads the user

What is a scheduled plan incorporating the social media updates that are required each day called? Choose one of the following:
Exhibit:

• A.Diary calendar
• B.Update calendar
• C.Schedule calendar
• D.Content calendar

Emergent digital technologies have been characterized as disruptive. What does this mean? Choose the correct explanation of the following:
Exhibit:

• A.Share of power between consumers only
• B.Strengthening of power for the business
• C.Shift in power to the consumer
• D.Share of power between consumer and business

What kind of coding script executes to make Google Analytics work? Choose one of the following:

• A.HTML script
• B.Pearl script
• C.Javascript
• D.VBA script