Online Access Free 200-101 Exam Questions

A brand plans to run a one-month multi-cell Conversion Lift test on Facebook. The cells are designed to help the brand understand experimentally whether its current creative strategy works for different business goals. The different targets are as follows:
* Prospective audience
* Retargeting audience
What should the analyst recommend pursuing after the test?

• A.Continue with the creative strategy for all cells with positive statistically significant conversion lift
• B.Continue with the creative strategy for the cell with the highest positive conversion lift
• C.Continue with the creative strategy for all cells with positive conversion lift
• D.Continue with the creative strategy for the cell with the highest positive statistically significant conversion lift

A longitudinal data set is missing values.
Which approach should be used to minimize bias in a forecast considering it is a small sample?

• A.Linear interpolation
• B.Winsorization
• C.Pairwise deletion
• D.Dropping variables with missing values

A large ecommerce company wants to know which of its two creative strategies is generating the highest number of conversions. It already knows that both strategies generate significant lift compared to a holdout group.
What measurement solution should be used?

• A.Facebook A/B test
• B.Facebook Analytics
• C.Facebook Brand Lift
• D.Facebook Conversion Lift

A food delivery company launches a campaign to attract new subscribers. An advertiser creates two types of video ads: educational and promotional.
The educational video ads focus on increasing people's awareness of the brand. The video ads reach an audience of people, ages 18-50. Previous purchasers and active subscribers are excluded. The ads are also delivered to a Lookalike Audience based on current customers.
The promotional video ads include promotional codes that encourage new subscriptions and are delivered to people who engaged with the earlier ads. The advertiser launches the ads a few weeks before operating in new markets so the company can develop a pool of customers who are ready to receive the product when operations start.
Which metric should be the primary KPI to determine the causal effectiveness of the Facebook ad campaign?

• A.Brand awareness lift
• B.Number of total subscriptions
• C.Number of incremental subscriptions
• D.Brand favorability lift

A multiple regression model establishes the relationship between Sales as a function of Ads, Price and Distribution. The analyst obtains the following output:

Which conclusion should be made about the significance of the regression?

• A.Based on the F-test, the regression equation is overall statistically significant.
• B.Based on the F-test, the regression equation is overall not statistically significant.
• C.Based on the R-squared, the regression equation is overall not statistically significant.
• D.Based on the R-squared, the regression equation is overall statistically significant.