Online Access Free 410-101 Exam Questions

You've been running campaigns for the past couple of month to increase sales by at least 2x, but results are not reaching your objective.
Your client recommends giving a 30% discount to see if that is a good incentive for potential customers to buy a new membership and generate results faster.
What strategies should you follow?
Select two that apply.
Choose ALL answers that apply.

• A.You build a similar audience based on people who've checked out and run the 30% discount campaign.
• B.You build a custom audience based on people who've visited blog posts related to the product in the past
  45 days, and run the 30% discount campaign.
• C.You build a custom audience based on people who registered, but haven't checked out, and run the 30% discount campaign.
• D.You build a new saved audience to reach new potential customers and run the 30% discount campaign.

You need to share a customer database to your agency but your lawyer is concerned with privacy and sharing your customer data. You've built a custom audience and will share this audience with your agency.
What different type of access is NOT allowed within Facebook platform when sharing audiences with third parties?
Choose only ONE best answer.

• A.Targeting only
• B.Insights only
• C.Targeting and Insights

Your client is launching an online course. From previous experience, they've realize that in order to maximize online sales, they need to run a campaign 1 month before with various 15-second long videos so that people familiarize with the new course.
Here are your campaign requirements for the campaign you are launching to build the awareness needed before converting users through the website:
* They want for people to show the video twice every 7 days
* You have a video creative 15-seconds long
* They want to optimize for video views
How should you set up the campaign?
Choose only ONE best answer.

• A.Buy through the auction, select the video view objective, optimize for ThruPlay and set a frequency of 2 every 7 days.
• B.Buy through the reach and frequency and set a frequency of 2 every 7 days.
• C.Buy through the auction, select the brand awareness objective and set a frequency of 2 every 7 days.
• D.Buy through the auction, select the reach objective and set a frequency of 2 every 7 days.
• E.Buy through the auction, select the video view objective, optimize for 10-seconds view and set a frequency of 2 every 7 days.

An apparel brand is working with you as a buyer for their new product line launch.
They would like to reach an audience of 350,000 moms in 3 different cities. They've requested for you to optimize the campaign to maximize your budget based on CPM.
Your campaign has been running for 2 weeks with the following characteristics:
You have one campaign with reach objective
The campaign is running on Facebook and Instagram
CPM costs have been above what you expected
Your campaign is running a frequency of 1.3
What change do you make in order to lower CPM costs?
Choose only ONE best answer.

• A.There is nothing you can do to improve CPM costs
• B.You change the objective to engagement
• C.You include Audience Network as an additional placement
• D.You delete Facebook placement
• E.You delete Instagram from your placement
• F.You add another audience

What tools can you use to launch new campaigns on Facebook?
Select all that apply.
Choose ALL answers that apply.

• A.Ads Manager
• B.Fan Page
• C.Facebook Marketing Partner
• D.Power Editor