410-101 Exam Question 1

Which of the following statements is true about in-stream video placement?
Choose only ONE best answer.
  • 410-101 Exam Question 2

    An ecommerce site wants to increase conversion along their sales funnel. They've implemented several pixel events that are working properly; however, they are concerned that conversion costs are high and there is audience overlap.
    They've verified with the Facebook pixel helper and events are working properly.
    They have the following events on their site: ContentView, AddToCart, InitiateCheckout and Purchase Two core audiences have campaigns running for traffic objective All pixel events have remarketing campaigns What changes and suggestions to your audiences can you make in order to reduce audience overlap?
    (Select three that apply)
    Choose ALL answers that apply.
  • 410-101 Exam Question 3

    What reporting tools can you use to customize your reporting data within Facebook Ads Manager?
    (Select three that apply)
    Choose ALL answers that apply.
  • 410-101 Exam Question 4

    What are three metrics that video can have a huge impact on brands?
    Select all that apply.
    Choose ALL answers that apply.
  • 410-101 Exam Question 5

    You finalize analyzing the customer base and found this additional information:
    - They are married, city-dwellers between ages of 25-34, predominantly female who are interested in shopping and fashion.
    - They are tech-savvy and primarily use iPhones to make online purchases.
    - 2/3 of the customer base is from Los Angeles.
    - 75% of women from the current customer base make on average one online purchase for apparel a month.
    Knowing this information, what strategies would you do next?
    Select all that apply.
    Choose ALL answers that apply.