Online Access Free Facebook.410-101.v2022-03-30.q49 Practice Test (Page 9)

410-101 Exam Question 36

Your client gave you 50 USD to run an ad. You are required to run the campaign for 20 days on a daily budget.
They want you to run a post engagement to a custom audience of their customer database. More specifically, customers who have bought a product in the past 180 days.
What is the daily budget for the campaign and how would you set it up?
Choose only ONE best answer.

A.Your daily budget is 2.5 USD, and you set up daily budget for 2.5 USD.

B.Your daily budget is 2.5 USD, and you set up lifetime budget for 50 USD.

C.You set up a lifetime budget of 50 USD. The daily budget is irrelevant.

D.There is not enough budget to run the campaign for 20 days with $50. You would need to ask your client to increase the budget to 100 USD.

E.There is not enough budget to run the campaign for 20 days with $50. You would need to ask your client to decrease the timeline to 15 days.

410-101 Exam Question 37

What is the benefit of setting bid caps for your campaigns?
Choose only ONE best answer.

A.Get as many results for your full budget as possible

B.Keep your cost per result below a certain amount

C.Optimize campaign for best cost per result

D.Allow Facebook auction to evenly distribute campaign budget

E.Get a specific target price for your campaigns

Correct Answer: B

Explanation
Setting a bid cap can save your ad set from overspending for an event but, at the same time, if you set your cap too low Facebook may struggle to spend your budget, and this will negatively impact the distribution of your ad.
If your primary goal is to get as many results for your full budget as possible, you should not use a bid cap. If your primary goal is keeping your cost per result below a certain amount, go for the bid cap strategy.
To start setting your bid cap use an average cost per result from prior campaigns and a daily budget that is at least five times higher than your bid cap. This is because Facebook needs at least 50 events (the learning phase) within a week to properly optimize.
If you don't set a Bid Cap, Facebook will use the Pacing method to optimize your bid for the best results.
Pacing gives Facebook the flexibility to get you the best available results for your goals.
If you choose the lowest cost bid strategy Facebook will raise or lower your bid on an auction-by-auction basis; it's called "discount pacing."If you pick the target cost bid strategy, Facebook's pacing will consist in deciding which auctions to enter and which to skip; this is the "probabilistic pacing." Since you're trying to get the lowest cost per optimization event possible, Discount pacing lowers your bid when appropriate to help you get the least expensive results available. This is balanced against ensuring Facebook spends your full budget by the end of your ad set's lifetime.
Here's a simplified chart showing how this works with a $10 bid cap:

Since the target cost bid strategy is about stability rather than lower costs, Probabilistic pacing enters your ad set into only a selection of auctions based on the likely cost of their optimization event. Here's a simplified chart showing how this works with a $10 cost target:

* In practice, budget pacing and bid pacing are one process. Facebook adjusts your bid or which auctions it enters based on how much budget and time are left for your ad set.
* Similarly, Facebook may increase how much budget it spends if there's an opportunity to get many optimization events with costs aligned with your bid strategy.
* Facebook may also decrease how much budget it spends if there are few available optimization events with costs aligned with your bid strategy.

410-101 Exam Question 38

What is not an action measured through Facebook attribution system?
Choose only ONE best answer.

A.Link Clicks

B.Outbound links

C.Phone call sales conversion

D.Mobile app installs

E.POS purchase conversion

F.Third party (Google) link click

410-101 Exam Question 39

You have a total of $28,000 for several promotions that your client would like to launch in the next 4 weeks.
They would like to promote a different products each week and ensure that you spend your budget for each of the 4 weeks.
How would you set up your budget for these campaigns?
Choose only ONE best answer.

A.$7,000 lifetime budget with accelerated delivery.

B.$4,000 lifetime budget with standard delivery.

C.$28,000 lifetime budget with standard delivery.

D.$28,000 lifetime budget with accelerated delivery.

410-101 Exam Question 40

What are all of the mobile advertiser ID's you can utilize to build a custom audience?
Select all that apply.
Choose ALL answers that apply.

A.Apple's Advertising Identifier (IDFA)

B.Android's Advertising ID

C.Facebook User ID

D.Google User ID

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410-101 Exam Question 36

410-101 Exam Question 37

410-101 Exam Question 38

410-101 Exam Question 39

410-101 Exam Question 40

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