Online Access Free 600-101 Exam Questions

A well-known women's fashion brand has a significant online presence and a strong customer base in the 50-65 age group. To attract a younger demographic, the company contracts with a famous designer to launch a new line, which launches in one month.
Which two actions should the community manager take to increase brand awareness? (Choose 2)

• A.Comment on competitor posts so that their community learns about the new line.
• B.Run targeted ads across all the platforms that the brand uses.
• C.Start new social media accounts to target the new demographic.
• D.Ask community members to create a post and tag several friends.
• E.Invite fashion influencers to promote the new line during a live launch.

A men's grooming brand is hosting an exclusive event with a group of Instagram influencers, brand superfans and press contacts to try its new range of products. The community manager will be present at the event to capture photo and video content. The goal is to build excitement and engagement with non-attendees on Instagram around the new product range.
What should the community manager do?

• A.Repost influencer content Share every story tagged with the event hashtag Share behind the scenes videos in real time
• B.Post teaser content Use Instagram Live at the event Encourage viewers to share their red carpet looks
• C.Focus on video content Share the brand's Instagram story with close friends Use local hashtags to increase reach
• D.Curate captured content Tag key attendees Plan a full narrative for Instagram Stories prior to sharing

An interest-based community with a culturally diverse membership often shares a variety of posts about empowerment. Post approval is not turned on, so conversations are carefully monitored to make sure heated debates and comments do not become personal. A longtime member who has not posted for a year leaves a comment that violates the guidelines for marketing and spam. The comment is removed, and feedback is provided in a private message.
The member is upset and posts again sharing their thoughts on having their comment removed. They challenge the community management team and its approach to the guidelines.
What should the community manager do to handle this conflict?

• A.Use the Branded Content manager to signify which promotional posts have been approved by the admin team.
• B.Remove the member from the group and delete all comments and posts from the last 30 days.
• C.Share the rules and guidelines as a comment on their post and monitor for future violations.
• D.Review the admin activity log to analyze the effectiveness of the admin team in enforcing their guidelines.

A jewelry brand has a Facebook Page it uses to attract people to its website.
The community manager regularly selects top performing organic posts to be repurposed into creative for paid ads on Facebook.
The community manager has the following pieces of content: Post type Reach Engagement Website clicks Conversion rate Livestream 15,745 5,432 805 5%
Image 7,998 2,362 799 10%
Poll 4,770 1.520 175 3.6%
Video 10,523 5,480 429 4%
Which piece of content should the community manager expect to perform best in an initial advertising campaign?

• A.The video
• B.The livestream
• C.The image
• D.The poll

An established mid-range coffee brand is launching a new line of high-end espresso products. It needs to promote its products through new social channels to reach premium consumers. The community manager must create a launch strategy to present to internal stakeholders to support this new product range.
Which two factors must the community manager address in this presentation? (Choose 2)

• A.Determine launch goals and milestones to achieve
• B.Decide on the target audience and which platforms to use to reach them
• C.Define partnership criteria with key food and beverage influencers
• D.Review existing channel performance and replicate strategy