Online Access Free 600-101 Exam Questions

A pharmaceutical brand announces a new drug to stop the spread of a major disease. After the brand shares a press release on its social channels, 10 people claim that another one of the brand's drugs causes serious side effects. A health reporter for a major newspaper picks up the story and shares the comments on their own channel. Dozens of additional relevant comments are shared on the brand's press release post. Leadership asks the community manager to document organic, relevant comments over the next two weeks.
Which course of action should the community manager take to efficiently monitor the conversation for potential escalations?

• A.Create a post specifically to gather feedback from the community
• B.Review comments on the company's press release post
• C.Activate a news alert for additional articles
• D.Create and track relevant keywords on social media channels

A local art museum decides to launch an invite-only community for people who purchased a museum membership. The community manager needs to create a report about the group's first month and wants to focus specifically on engagement.
Which two KPIs should the community manager include in the first report about the group? (Choose 2)

• A.Posts created by administrators
• B.New members over time
• C.Members who invited friends
• D.Number of comments

A community manager works for a company that is debuting a new product globally at noon PST. The community manager wants to generate engagement consisting of initial product feedback from the target audience within the first hour of the launch.
Which two ways should the community manager generate valuable product feedback? (Choose 2)

• A.Partner with influencers to generate posts about the launch
• B.Post a link to a press release announcing a product launch
• C.Include a discussion question about the product that is being launched
• D.Ask follow-up questions as people leave feedback

Refer to the table.
Published Type Reach Engagement Promote
02-24-2020 Link 1,400
90 post clicks
24 reactions, comments and shares
Organic
02-21-2020 Video 2,300
333 post clicks
112 reactions, comments and shares
Organic
02-20-2020 Picture 4,500
172 post clicks
243 reactions, comments and shares
Organic
A local activist runs a test with different mediums on a Facebook Page. The activist wants to improve organic results and create more awareness of human rights violations.
What information should a community manager provide to the activist?

• A.The picture post is the most successful if reach is more important than engagement
• B.The link post should be promoted with ads if the primary goal is reach
• C.The link and video post garnered more awareness than the picture post
• D.The video post should be promoted with ads if the primary goal is engagement

An interest-based community with a culturally diverse membership often shares a variety of posts about empowerment. Post approval is not turned on, so conversations are carefully monitored to make sure heated debates and comments do not become personal. A longtime member who has not posted for a year leaves a comment that violates the guidelines for marketing and spam. The comment is removed, and feedback is provided in a private message.
The member is upset and posts again sharing their thoughts on having their comment removed. They challenge the community management team and its approach to the guidelines.
What should the community manager do to handle this conflict?

• A.Use the Branded Content manager to signify which promotional posts have been approved by the admin team.
• B.Review the admin activity log to analyze the effectiveness of the admin team in enforcing their guidelines.
• C.Remove the member from the group and delete all comments and posts from the last 30 days.
• D.Share the rules and guidelines as a comment on their post and monitor for future violations.