Online Access Free Google-Ads-Video Exam Questions

If you want to generate leads for your business and it's your first time creating a Video action campaign, what ad formats should you expect to be used?

• A.Skippable in-stream ads and bumper ads
• B.Skippable in-stream ads and in-feed video ads
• C.Non-skippable in-stream ads and in-feed video ads
• D.Non-skippable in-stream ads and bumper ads

After running a Google Video campaign for awareness with video ads that are 30 seconds long, you want to remarket to your audience with memorable, shorter video ads. What video ad format should you use to achieve this goal?

• A.In-feed video ads
• B.Bumper ads
• C.Non-skippable in-stream ads
• D.Masthead ads

What Google Video marketing objective connects to the goal of people thinking about your brand in decision- making moments?

• A.Perspective
• B.Awareness
• C.Consideration
  D: Action

A business owner wants to measure the unique reach and frequency in their awareness Video campaign. What insight will they glean?

• A.They'll measure lift and ad recall metrics, which are closer to marketing goals than traditional metrics like clicks and impressions.
• B.They'll see how many ads served to how many people and how many times, across devices and formats.
• C.They'll evaluate media efficiency by measuring the share of impressions the user may have a chance to see.
• D.They'll get to see the terms people were searching for when seeing their ads.

Having relied on Google Search campaigns in the past, the marketing team at a leading catering business now wants to take advantage of a Google Video campaign with a "Sales" campaign goal. What's the benefit of creating their Google Video campaign in the same account as their Google Search campaigns?

• A.Avoiding double serving ads in the Google Search results.
• B.Enabling Video ad extensions within their Google Search campaign ads.
• C.Receiving a reduction on their average cost-per-view.
• D.Preventing Google ads from double counting conversions.