Online Access Free Google-Ads-Video Exam Questions

After relying on word-of-mouth marketing for years, a family-owned restaurant decides to try a Video campaign to attract catering contracts. They believe a leads campaign goal would be best for that marketing objective. What other action should the restaurant take to make sure their campaign is effective?

• A.They should use the contact form to ask where potential customers learned about the restaurant.
• B.They should enable Google Ads conversion tracking.
• C.They should cross-check their ad schedule against when they received leads.
• D.They should ask their customers whether they've seen the videos.

An account manager is trying to determine a target cost-per-thousand impressions (tCPM) bid for their new awareness Video campaign, but they're unsure what to base the figure on. What's a valid way for them to determine the tCPM for the business new Video campaign?

• A.Slightly inflate the estimate in the traffic estimator during campaign setup.
• B.Use the estimate in the traffic estimator during campaign setup.
• C.Decide on the highest amount they're willing to pay for this campaign
• D.Slightly inflate the average amount the account manager is willing to bid for this campaign.

A clothing store owner who wants to drive awareness to a new product line that's being launched has created a Google Video campaign with no marketing goal selected. The owner wants to get as many impressions as possible from their bidding strategy. What bidding strategy should they employ to achieve this marketing objective?

• A.Maximize Conversions
• B.Maximum CPV
• C.Maximum CPV
• D.Target CPM

You want to evaluate the performance of your first awareness Video campaign. What fundamental metric can help you measure the campaign's success?

• A.Video played to
• B.Conversions
• C.Earned actions
• D.Display impression share

The owner of a music store wants to increase awareness for his store, and has been told that Google's Video solutions can assist him. How can Google's Video solutions assist the store owner with Video campaigns?

• A.Google's Video solutions simplify the campaign creation process by automatically aligning to marketing objectives.
• B.Google's Video solutions use machine learning to set budgets and bids within 24 hours of setting a Video campaign live.
• C.Google's Video solutions simplify the campaign management process by automatically creating new ad groups on a monthly basis. 1
• D.Google's Video solutions automatically create video assets based on the content of the domain being advertised.1.
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