Online Access Free adwords-display Exam Questions

Amy is managing a Google AdWords campaign for her company. Her manager has asked Amy to create a performance report for the overall campaign performance. What steps will Amy take to generate this performance report?

• A.Amy will click Opportunities, then Keywords, then Create New Report, and then she'll select the Campaign Performance option.
• B.Amy will click Reporting, then Reports, then Create New Report, and then she'll select the Campaign Performance option.
• C.Amy will click Campaigns, then Reports, then Create New Report, and then she'll select the Campaign Performance option.
• D.Amy will click Campaigns, then Reports, then Create New Report for All Campaigns, and then she'll select the Campaign Performance option.

3Which of the following tools allows advertisers to specifically target YouTube through the AdWords system?

• A.Ad Planner
• B.Video Targeting
• C.AdWords Conversion Tracking
• D.Placement Tool

Which of the following bidding strategies will you use if you are focused on a particular customer action, such as leads or purchases?

• A.CPA bidding
• B.Manual CPC bidding
• C.CPM bidding
• D.Automatic CPC bidding

Which of the following is the least value for the maximum CPC bid?

• A.US$1.00
• B.US$0.10
• C.US$0.01
• D.US$1.01

Jeffrey has an online store that caters to collectors of antique pins based on comic book
characters. His audience is small, but dedicated. If you were advising Jeffrey about his online
advertising sales, which of the following would be the best strategy considering Jeffrey's audience?

• A.Use the Google Content Network with automatic placements based on hundreds of comic-book based keywords.
• B.Use the Google Content Network for niche placements.
• C.Use Google AdWords with hundreds of comic-book based keywords.
• D.Use Google AdWords for search marketing.