Online Access Free adwords-fundamentals Exam Questions

In order to see where their ads have shown on the Google Display Network, advertisers should:

• A.Automatic placements" on the Networks tab.
• B.Run a Google Display Network report under the Reporting tab.
• C.Visit websites that have the same theme as the ad group to verify where the ads show.
• D.Review the network statistics under the Opportunities tab.

Which is a best practice for optimizing a display ad campaign?

• A.Create multiple display ads with different colors and font
• B.Blend the call to action into the rest of the image
• C.Stick with the same template and let it run for at least three months
• D.Create new display ads that clash with the publisher's site for emphasis

One common reason an advertiser may optimize a campaign is to:

• A.Improve the quality of landing pages that receive traffic from the campaign.
• B.Improve return on investment (ROI) of the campaign.
• C.Ensure conversion tracking is working properly.
• D.Appear in both the natural search results and sponsored listings.

The Opportunities tab with AdWords can be used to:

• A.Create and edit campaigns, ads, keywords, and campaign settings
• B.Find keyword, bid, and budget ideas that can help improve your campaign performance
• C.See an overview of how your campaigns are performing
• D.Find account reporting tools that'll help you manage your daily budget

One reason to set a cost-per-click (CPC) bid limit when using automatic bidding is to ensure that:

• A.An ad achieves the highest Ad Rank possible given the campaign budget.
• B.The AdWords system does not bid more than the advertiser has determined the click is worth.
• C.The campaign budget is not exceeded.
• D.The AdWords system does not use the keyword or ad group maximum CPC.