Online Access Free adwords-reporting Exam Questions

What Google tool would a webmaster prefer to use if they are getting lots of web traffic to their website but they want to convert even more customers?

• A.Google Analytics
• B.Website Optimizer
• C.Google AdWords
• D.Google Analytics Benchmarking Service

Don is configuring his website for an A/B experiment with the Google Website Optimizer. He's reviewing the scripts used to tag his pages and he's confused about which script does what so he's called you for help. Don needs to know which script sends pageview information to Google so that visits will be recorded in his reports. This is the script that has the account number that's unique to his experiment. Which script does Don need?

• A.Control script
• B.Tracking script
• C.User-ID script
• D.Conversion script

Consider a Web developer who wants to track events on his site but these events do not generate a pageview. The developer cannot readily use conversion tracking on an event, such as a Flash event. How can the developer track these events?

• A.The event can be tracked by adding the Google AdWords conversion tracking code to the end of the event script.
• B.The event can be tracked with the Google Analytics' _trackPageview function.
• C.The event can be tracked with the Google AdWords conversion tracking added to the event as a script.
• D.Unless the event can trigger a pageview command, the Flash events cannot be tracked.

You are working with an online sporting goods store in your city to organize and refine their Google AdWords strategy. The store manager has created different ads under one campaign and is resisting the idea of multiple campaigns to manage in Google AdWords. Which of the following is a reason to create separate campaigns for different products the store offers?

• A.Only with multiple campaigns can the store use the geographical locations.
• B.Multiple campaigns allow the store to target multiple countries.
• C.Multiple campaigns will reduce the cost per click.
• D.With multiple campaigns in one account you can set different daily budgets.

Which of the following colors shows that the combination is performing at the same level as the original?

• A.Red
• B.Green
• C.Yellow
• D.Grey