Online Access Free adwords-search Exam Questions

All Google AdWords are reviewed for the content and compliance with Google policy. If an advertiser creates an advertisement that is deemed to be adult in nature, which one of the following statements would not apply to the advertiser?

• A.Adult ads won't appear for search queries that aren't considered adult in nature, even if the query is used as a keyword in the campaign.
• B.Google does not accept adult ads.
• C.Adult ads won't appear for search queries that aren't considered adult in nature, even if the query is used as a keyword in the campaign.
• D.Non-family and adult ads won't appear on some sites and products in the Google Network that choose to accept only family safe ads.

Holly is managing the online marketing efforts for a bakery in her city. Holly is building the bakery's website with the intent of the site being able to be ranked high in the Google's organic listings. Holly is focusing on keywords that users will likely be searching for, such as 'wedding cakes' and 'cupcakes' for her city. What term best describes the goals Holly has for the bakery's website?

• A.Search engine marketing
• B.Search engine optimization
• C.Localized search results
• D.Organic marketing

Ben is creating a Google AdWords campaign for his carpentry business. He's using the keyword tools to generate keywords for his account, but would like a method to create a keyword list, based on a webpage that lists all of his services. Is this possible with Google AdWords?

• A.No, the Keyword Tool can only recommend keywords based on the keywords the account owner enters.
• B.Yes, Ben should use the Keyword Tool's generate keywords on destination URL option.
• C.Yes, Ben should use the Opportunities tab, and then click generate based on domain option .
• D.Yes, Ben should use the Keyword Tool's website content option.

You are a Google AdWords professional explaining how your client should create a budget for their Google AdWords campaign. The client is confused how Google AdWords determines the lowest possible value for the highest position of the ad. You explain that Google AdWords uses a combination of the Quality Score and the CPC bid. The customer still isn't satisfied and wants a more in-depth explanation. Which of the following is the best description how Google AdWords determines ad ranks in search pages?

• A.Google AdWords considers whoever bids the highest for a keyword and then that person moves to the top of the order.
• B.Google AdWords will divide the Ad Rank of the ad showing beneath you by your Quality Score, then round off to the nearest cent.
• C.Google AdWords will divide the Ad Rank of the average bid of all ads competing you're your keywords by your Quality Score, then round off to the nearest cent.
• D.Google AdWords will divide the Ad Rank of the ad showing above you by your Quality Score, then round off to the nearest cent.

All of the following mobile markup languages are supported by Google except for which one?

• A.Xhtml (WAP 2.0)
• B.Chtml (imode, etc)
• C.Wml (WAP 1.x)
• D.SyncML (Open Mobile Alliance)