Online Access Free adwords-search Exam Questions

You are serving as a consultant for a golf course in your city. The owners of the course are concerned about the clickthrough rate of their Google sponsored link ad. You tell the clients that their ad is actually performing well based on the clickthrough rate. Which of the following statements, according to Google, is an indicator that an ad group is performing very well?

• A.A CTR over two percent on Google is very good.
• B.A CTR over ten percent on Google is very good.
• C.A CTR over fifty percent on Google is very good.
• D.A CTR over one percent on Google is very good.

Which of the following statements is true about CPM ads in the Google Content Network?

• A.CPM ads always occupy the entire ad space on a web page in the Google Content Network.
• B.CPM ads require prepayment to participate in the Google Content Network.
• C.CPM ads are not allowed in the Google Content Network.
• D.CPM ads require text only in the Google Content Network.

Bill and Sally are working together on a large Google AdWords campaign, though they are in two separate locations. Sally has exported her proposed changes to Bill in the Google AdWords Editor and Bill has imported the Account Snapshot through his Google AdWords Editor. When Bill examines the proposed changes Sally has made, how will he know which changes are proposed?

• A.Proposed changes are in purple.
• B.He'll need to compare his version with Sally's version of the campaigns.
• C.Proposed changes are in blue.
• D.Proposed changes are in red.

Ben has installed conversion tracking for his website. Google recommends that Ben use the
Google Site Stats text block; so users on his site may accept or not accept, the conversion
tracking code. Where should Ben place the Google Site Stats text block on his site?

• A.The Google Site Stats should be placed on a corner of Ben's confirmation page on his webs ite.
• B.The Google Site Stats should be placed in the header information for each page on Ben's w ebsite.
• C.The Google Site Stats should be placed on a corner of Ben's landing page for Google AdWords traffic on his website.
• D.The Google Site Stats should be placed on a corner of Ben's sales page on his website.

Alice manages several AdWords accounts and she has three assistants who help with the
management of the accounts. Alice receives a phone call from one of her clients regarding recent Google AdWords clicks. The client reports that he thinks something is amiss with his account, and thinks someone has changed the budget. How can Alice review any changes to the account and, if necessary, determine if someone has made changes to the account's budget?

• A.Alice should use the AdWords Editor.
• B.Alice should use the My Client Center.
• C.Alice should use the AdWords API.
• D.Alice should use the Change History Tool.