Online Access Free MCE Exam Questions

What is required if a marketing manager wants to send one email to two segments, but the header image will be different for each segment?

• A.System tokens
• B.Smart lists
• C.An approved snippet
• D.An approved segmentation

A marketing and sales organization agrees on a service level agreement for prospects who request demos through Marketo landing pages. The marketing department is tasked with building a Smart Campaign that sends an immediate auto-reply email to the prospect, and 30 minutes afterwards, sends an email notification to the lead owner.
What is the correct order in the Smart Campaign flow setup?

• A.Send Email > Wait 30 Minutes > Send Email
• B.Send Alert > Wait 30 Minutes > Send Alert
• C.Send Alert > Wait 30 Minutes > Send Email
• D.Send Email > Wait 30 Minutes > Send Alert

The email marketing manager receives an alert that a lead has unsubscribed. The marketing manager wants to reset the lead's score to 0.
In which two ways can this be done? (Choose two.)

• A.Change the score manually to 0 on the Lead Details page.
• B.Set up a list called "reset leads score to 0" and add the lead to that list.
• C.Do nothing because unsubscribing automatically resets the score to "0".
• D.Set up a batch smart campaign with a flow action step to change the score to "0".
• E.Mark the lead as marketing suspended because that will automatically change the score to "0".

What is the difference between hard bounces and soft bounces?

• A.A soft bounce happens when an email is rejected by a spam filter; a hard bounce means an email address is invalid.
• B.A soft bounce renders a lead email address invalid; a hard bounce gets automatically resolved within a few days.
• C.A hard bounce renders a lead email address invalid; a soft bounce gets automatically resolved within a few days.
• D.A hard bounce happens when an email is rejected by a spam filter; a soft bounce means an email address is invalid.

A colleague reviewed a Marketo program setup and noticed that one of the landing page URLs is not SEO-friendly and needs to be changed.
How can the URL of the landing page be changed?

• A.URL Tools > Edit URL Settings
• B.Rename URL > SEO link
• C.URL Builder > SEO URL
• D.Landing Page Editor > Change URL