Online Access Free 1Z0-1031 Exam Questions

You are working with a client to help guide their seat governance structure. After discussing their company policies and procedures, you discover that each region follows its own protocols, operations are for the most part independent and they might benefit from discretionary data-sharing between regions.
Based on what you have learned, which seat governance option should you recommend?

• A.A single seat shared by all regions
• B.Global template with local nuances
• C.Horizontal regional empowerment
• D.Global DMP nerve center
• E.Full agency control

Which of the following is a real world use case for a search campaign?

• A.Ensure customers receive relevant offerings when landing on the site page.
• B.Conquest against your competitors by reaching users that have shown interest or in-market behavior around competitive brands.
• C.Serve different ads to various demographic groups so that messaging is relevant to the user's persona.
• D.Leverage the device-bridging technology to find users across their devices.
• E.Bid up on users who have visited a moving landing page and are searching your keywords or your competitive keywords.

You want to target four unique sets of user profiles for creative effectiveness testing.
How should you structure the audience(s)?

• A.Create four audiences with any combination of categories, as long as each category included is unique and not repeated in the other three audiences.
• B.Create four audiences with any combination of unique categories, and include 1-3 unique A/B test group categories with the categories in segment 1.
• C.Create four audiences with the same categories, and include 1-3 unique A/B test group categories as a separate segment.
• D.Create four audiences with the same categories, and include 1-3 unique A/B test group categories with the categories in segment 1.
• E.Create one audience with four segments, and have each segment include 1-3 unique A/B test group categories.

Your customer wants to ingest mobile device ID data into the DMP. Identify the two DMP data ingestion methods that will enable them to do this. (Choose two.)

• A.User data API
• B.Mobile direct ingest
• C.Image pixel
• D.Asynchronous javascript tag

Your client wants their first initiative to be a re-targeting campaign. What do you need to ensure is configured/initiated before the execution of this type of campaign?

• A.That the BlueKai coretag is placed on the company site and that the channel partner's app has been installed
• B.That vendors and share partners have been configured and that Data Usage Agreement has been signed
• C.That a Java Script BlueKai tag is placed in the header of each page and that your client submits reporting for use of third-party data
• D.That a custom audience pixel has been generated and that a look-alike model has been created
• E.That access to 3rd party data has been granted and that 1st party converters have been suppressed